Make each and every interaction count. A touchpoint is any interaction a potential customer has with a brand on their journey to a purchase decision. An online touchpoint action could be anything from viewing a social post to reading a customer review.

A customer’s decision to purchase stems from a relationship that is created through a series of positive, consistent and authentic touchpoints. It’s your role to ensure that your website is up to scratch and each touchpoint is an accurate reflection of your brand. A single touchpoint that doesn’t positively interact with your customer could damage your relationship.

That doesn’t give you much time to make an impact, does it? Taking a strategy out of Apple and Google’s book, their websites are monuments to the simple design. In an age where anyone can load up a website with full-blown videos, consider being the provider with a minimalist website that doesn’t need gimmicks but still manages to tick all the right boxes.